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Lucozade Ribena Suntory launches sustainability campaign for independent retailers

Published by leon.jackson on 18th March 2020

Lucozade Ribena Suntory (LRS) has kicked off an innovative project to help independent convenience retailers understand how they can become more sustainable.

As convenience stores look for new ways to grow their own businesses, it’s important to not only manage their overheads, but understand how they can help the planet at the same time.

LRS has partnered with Energy Saving Trust – an organisation that helps people and businesses save energy every day – and Derbyshire retailer Amit Patel for the project.

Working together, LRS, Energy Saving Trust and Amit will look at his 900sq ft Premier Town Street store in Sandiacre and identify ways to reduce carbon dioxide emissions, improve the sustainability of his store and possibly save money, as well as have a positive impact on his community.

Throughout 2020, Energy Saving Trust will capture data on energy and cost savings, as well as implementing behavioural changes for Amit and his store staff, to help build up a simple and understandable picture of how small stores can start their own sustainability journey.

Jemma Healy, category controller at LRS, said: “It can be difficult to know what to focus on when it comes to sustainability. We’re going to work with Amit to show all retailers how taking small steps and making small changes can deliver real results – helping stores save money, increase sales and enhance their reputation.

“Our work in Amit’s store reflects the Suntory vision of Growing for Good. By doing good things for society and the environment, we will help make a better, brighter future for all. We also know that any changes focused on sustainability are good for business. Not only will his browsing customers appreciate the in-store changes, but Amit’s overheads will decrease.”

Amit added: “It’s brilliant to be able to work with LRS and Energy Saving Trust this year. Sustainability is such a key topic – my kids learn about it at school every day, and it’s becoming more of a consideration for my customers in the products they buy.

“I want to help show how easy it is for other retailers to make a start on becoming more sustainable by saving money and helping the environment at the same time”.

LRS will be reporting on the changes during the year via the trade press and on its own social media channels, to help spread the word.

Energy Saving Trust’s insight & analytics manager, Andrew Tod, said the project will show how the 40,000 newsagents and convenience stores in the UK can, for a small investment for the most part, make hugely impactful changes.

The in-store sustainability project in Amit’s store ties in with LRS’s environmental, social and corporate governance agenda, which focuses on doing the right thing by people and the planet as it produces, markets and sells its drinks.

Over the past five years this has included a focus on sustainable drivers including reducing sugar across its core drink range by 50%, removing 25,000 tonnes of sugar and 98 billioni calories through a reformulation programme, and an investment in a £13m new filler line in its factory in Coleford that provides greater capacity to produce lower sugar-drinks at huge scale.

LRS plans to make only 100% sustainable plastic bottles by 2030.


i 4.5g of sugar or less per 100ML in all our drinks