Published by leon.jackson on 18th November 2019
To be successful in soft drinks, retailers need to keep up-to-date with market trends and merchandise accordingly.
In July, RN visited Swarti Rabadia at her store in Leigh, Greater Manchester, with Jemma Healy from LRS to share advice on how adding a little flavour to a soft drinks range can improve your chiller.
“I was initially surprised by the amount of new flavours that were added to the chiller, especially as we had a wide range already in place, but they are selling very well. Customers initially struggled with a new layout, but now we can see that grouping subcategories together has had positive results.”
“Swarti has the benefit of a lot of chiller space, so our changes were about using that more wisely. By focusing on sports & energy – introducing new drinks and grouping subcategories together – we’ve helped Swarti understand her customers and deliver what they want.”
Keep up to date with market trends and merchandise your range accordingly.
Group subcategories together to create the right flow to make it easier to shop the fixture.
Add a snack deal to encourage customers to purchase additional items.