Published by leon.jackson on 26th June 2019
For every 1° temperature change1, soft drinks sales increase by 1.6%, so it is vital retailers have their impulse soft drinks range ready for added demand as the weather warms. RN visited two stores with Jemma Healy from Lucozade Ribena Suntory to show them how an improved range and great displays can grow sales. Here, we join Aqueel Farid at his north London store.
The size of the soft drinks category in independents and symbols2
Save More Food & Wine, London
“With so much excitement in such a fast-moving category, it’s hard to know what the must-stock brands are. I have to give plenty of space to food to go in my chiller, so room for soft drinks is limited. The chiller is next to the door, which drives impulse sales, but people can’t always find what they want immediately.”
Commercial activation controller, Lucozade Ribena Suntory
“Aqueel’s shop is compact, but he has a good core range that caters to his shoppers’ needs. I would like to make it easier to shop in Aqueel’s store. By separating his food to go from his soft drinks, adding low-sugar varieties and better segmenting his soft drinks section, I’m sure he will see an improvement.”
Over the next six weeks, Aqueel will follow Jemma’s advice. We will track the sales data to see what changes.
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