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Lucozade adds new Watermelon & Strawberry Cooler to its energy drinks range

Published by leon.jackson on 20th May 2019


Lucozade Energy releases a new Watermelon & Strawberry Cooler flavour to its energy drinks portfolio

The new Lucozade Energy Flavour is available in 1l and 500ml bottles, as well as a 380ml price-marked format.

Watermelon & Strawberry Cooler joins the existing Lucozade flavours: Caribbean Crush, Wild Cherry, Brazilian, Pink Lemonade and Apple Blast.

Lucozade said the 380ml price-marked bottles are available in cases of 12 to help retailers manage their range and encourage the trial of new flavours, as well as keeping their stock room clearer.

Lucozade said its flavours range is growing at 36% year on year and the new addition to its Energy range is set to add to this growth.

“More than one-in-two adults told us that they would buy Watermelon & Strawberry Cooler; within that, it has really strong appeal with 18-to-35-year-olds and those who do not currently buy the brand.

“New flavours are key for driving growth for Lucozade, with 30% of new shoppers first coming into the brand through our flavours range and 45% of repeat buyers also shopping the range,” says Bridget Hirst, brand manager for Lucozade Energy.