Published by leon.jackson on 13th March 2019
Now is the perfect time to improve your soft drinks display to maximise summer sales. RN visited two stores with Jemma Healy from Lucozade Ribena Suntory to show them how an improved range and great displays can grow sales in a category worth £1.7bn to independent retailers. First, we join Dilmeet Singh at his store in Gerrards Cross, Buckinghamshire.
Londis Gerrards Cross, Buckinghamshire
“We plan to fully refit our store over the next year, so getting suggestions from category experts such as Lucozade Ribena Suntory on how we should improve our soft drinks section is invaluable. I want to find out how to organise my chiller so I can maximise sales for the wide variety of customers we cater to.”
Commercial activation controller, Lucozade Ribena Suntory
“I like how Dilmeet caters to different shoppers. To drive impulse sales, you must ensure bestsellers are visible, so Dilmeet will see growth by optimising the main chiller at the front of his store for fast-selling lines such as Lucozade Sport and Ribena. We’ll add a few low- and no-sugar lines and double-face bestsellers to maximise impulse purchases.”
*IGD Food to Go 2016
Over the next six weeks, Dilmeet will follow Jemma’s advice. We will track the sales data to see what changes.
Keep a look out on betterRetailing on 3 May