The Retailers’ Guide to Soft Drinks

It can be confusing to keep track of such a fast-moving category, but we’ve pulled together the best help, guidance and tips into one simple hub for you to easily understand the latest news and advice.

The soft drinks category is worth £1.7bn in the convenience channel. Here’s your opportunity to grab more than your fair share.

The Key Stats Facts

The Key Stats

What are new products actually worth? Check out our exclusive category research here!

The Must-Stocks Products

The Must-Stocks

New products keep the category exciting, but the right core range is crucial to driving sales.

Planograms Tools & Resources

Planograms

What should you stock in your store? Check out our exclusive planograms for convenience here.

Competition Competition

Competition

Five winners will each receive cases of Ribena, Ribena Frusion Kiwi and Ribena Frusion Blueberry as well as PoS material competitions for a chance to win one of our many giveaways.

The Monthly Stock Check Category Management

The Monthly Stock Check

Four simple steps to keep track of what is selling, monitor changes and make sure you aren’t carrying dead stock.

LRS and our community

Click to explore the Lucozade Ribena Suntory retailer community

LRS Updates

Official tweets from Lucozade Ribena Suntory

@LRSuntory 3 days ago

We’re up for not one, not two, but three Retailer Choice Awards! 🤩 This year we’ve been shortlisted for: •Ad camp… https://t.co/9oalJsDSwx

@LRSuntory 5 days ago

@OneStopMountNod Love this Aman! Credit to you and your team; absolute champions. https://t.co/d4bwYcLuy8

@LRSuntory 1 week ago

Who better to explain what new Ribena Frusion is than an award-winning convenience retailer? We teamed up with… https://t.co/DVV5nuviIK

@LRSuntory 1 week ago

@hubbubUK Working in collaboration with other brands, retailers, manufacturers and 29 local partners, our on-the-g… https://t.co/jMdBmsnkbc

News

Keep up-to-date with category information

Getting the right flow

Getting the right flow

catches up with Swarti Rabadia to discover how Lucozade Ribena Suntory (LRS) category expert Jemma Healy’s advice to make the most of flavours, layout and low-sugar options has boosted sales

Perfecting your soft drinks range

Perfecting your soft drinks range

bRjoined category expert Jemma Healy from Lucozade Ribena Suntory (LRS) to see how her knowledge can help Swarti Rabadia drive her soft drinks sales

Energise your sales

Energise your sales

bR.com checks in with Bury retailer Kev Murji to find out how Lucozade Ribena Suntory (LRS) category expert Jemma Healy has increased his sales by improving his soft drinks chiller

Liven up your soft drinks: Part 1

Liven up your soft drinks: Part 1

RN joins Jemma Healy from Lucozade Ribena Suntory (LRS) for expert category advice to see how segmenting your soft drinks display can drive sales

Category advice: Refresh your soft drinks

Category advice: Refresh your soft drinks

For every 1° temperature change, soft drinks sales increase by 1.6%, so it is vital retailers have their impulse soft drinks range ready for added demand as the weather warms.

Lucozade adds new Watermelon & Strawberry Cooler to its energy drinks range

Lucozade adds new Watermelon & Strawberry Cooler to its energy drinks range

  Lucozade Energy releases a new Watermelon & Strawberry Cooler flavour to its energy drinks […]

New £10m Lucozade Energy campaign

New £10m Lucozade Energy campaign

Lucozade Ribena Suntory’s (LRS) new £10m campaign for Lucozade Energy, ‘Spark something’, aims to recruit […]

How can independent retailers make the most from their sports and energy drink range?

How can independent retailers make the most from their sports and energy drink range?

Sports and energy drinks has grown into a £546m market, making it more important than […]

Six ways to grab your share of a £179m soft drinks opportunity

Six ways to grab your share of a £179m soft drinks opportunity

Lucozade Ribena Suntory (LRS) has unveiled plans to nearly double the size of the soft […]

Category advice: Recharge your soft drink sales

Category advice: Recharge your soft drink sales

Related article Category advice: How to grow your sparkling soft drinks sales betterRetailing checks in […]

Category advice: How to grow your sparkling soft drinks sales

Category advice: How to grow your sparkling soft drinks sales

betterRetailing joins category expert Jemma Healy from Lucozade Ribena Suntory to find out how small […]

Lucozade Sport teams with Anthony Joshua on new bottle

Lucozade Sport teams with Anthony Joshua on new bottle

Lucozade Sport has teamed up with boxing champion Anthony Joshua, to launch a new limited-edition […]

New and bold package redesign for Lucozade Energy

New and bold package redesign for Lucozade Energy

Lucozade Energy is refreshing its pack design across its flavours range. Bridget Hirst, brand manager […]

Lucozade makes Apple Blast permanent

Lucozade makes Apple Blast permanent

Lucozade Energy is permanently adding Apple Blast to its range, after it was first launched […]