The Retailers’ Guide to Soft Drinks

It can be confusing to keep track of such a fast-moving category, but we’ve pulled together the best help, guidance and tips into one simple hub for you to easily understand the latest news and advice.

The soft drinks category is worth £1.7bn in the convenience channel. Here’s your opportunity to grab more than your fair share.

The Key Stats Facts

The Key Stats

What are new products actually worth? Check out our exclusive category research here!

The Must-Stocks Products

The Must-Stocks

New products keep the category exciting, but the right core range is crucial to driving sales.

Planograms Tools & Resources

Planograms

What should you stock in your store? Check out our exclusive planograms for convenience here.

Win £500 of soft drinks Competition

Win £500 of soft drinks

Click here for your opportunity to win £500-worth of Lucozade Ribena Suntory stock.

The Monthly Stock Check Category Management

The Monthly Stock Check

Four simple steps to keep track of what is selling, monitor changes and make sure you aren’t carrying dead stock.

LRS and our community

Click to explore the Lucozade Ribena Suntory retailer community

LRS Updates

Official tweets from Lucozade Ribena Suntory

@LRSuntory 11 hours ago

“B Active has helped me to discover a passion for sport and fitness that I never knew I had.” Hanah Shire is just o… https://t.co/2wruFFixAG

@LRSuntory 2 days ago

Action Shot! #Bactive #womeninfootball #NorthLondon https://t.co/EQbBmkzNya

@LRSuntory 2 days ago

And we’re off! Two teams go head to head in the North London B Active showcase delivered by our partners @ActiveCN… https://t.co/GjaNKA09in

@LRSuntory 2 days ago

We’re hosting a women’s football tournament of our own today! ⚽️150 women have turned out for our North London Sho… https://t.co/vV9OINj64s

News

Keep up-to-date with category information

Lucozade adds new Watermelon & Strawberry Cooler to its energy drinks range

Lucozade adds new Watermelon & Strawberry Cooler to its energy drinks range

  Lucozade Energy releases a new Watermelon & Strawberry Cooler flavour to its energy drinks […]

New £10m Lucozade Energy campaign

New £10m Lucozade Energy campaign

Lucozade Ribena Suntory’s (LRS) new £10m campaign for Lucozade Energy, ‘Spark something’, aims to recruit […]

How can independent retailers make the most from their sports and energy drink range?

How can independent retailers make the most from their sports and energy drink range?

Sports and energy drinks has grown into a £546m market, making it more important than […]

Six ways to grab your share of a £179m soft drinks opportunity

Six ways to grab your share of a £179m soft drinks opportunity

Lucozade Ribena Suntory (LRS) has unveiled plans to nearly double the size of the soft […]

Category advice: Recharge your soft drink sales

Category advice: Recharge your soft drink sales

betterRetailing checks in with Buckinghamshire retailer Dilmeet Singh to find out how Lucozade Ribena Suntory […]

Category advice: How to grow your sparkling soft drinks sales

Category advice: How to grow your sparkling soft drinks sales

betterRetailing joins category expert Jemma Healy from Lucozade Ribena Suntory to find out how small […]

Lucozade Sport teams with Anthony Joshua on new bottle

Lucozade Sport teams with Anthony Joshua on new bottle

Lucozade Sport has teamed up with boxing champion Anthony Joshua, to launch a new limited-edition […]

New and bold package redesign for Lucozade Energy

New and bold package redesign for Lucozade Energy

Lucozade Energy is refreshing its pack design across its flavours range. Bridget Hirst, brand manager […]

Lucozade makes Apple Blast permanent

Lucozade makes Apple Blast permanent

Lucozade Energy is permanently adding Apple Blast to its range, after it was first launched […]